"My gigs and visibility have increased significantly in my home town of Chicago (at least 3-4 gigs a month!), and I know that the knowledge I've gained from him will help me to develop an even larger platform for my music in years to come."
- Michele Thomas, Jazz singer, Chicago (USA)
If you know you’re making great music, but are getting rejections (or worse, ignored) by festivals & venues, it can be pretty frustrating.
Maybe you're not sure which promoters you should be trying to reach, what you should be sending them or whether there are other things you can do to get them to take notice....
(This can be true even if you've already had some success with getting gigs: there are a lot of gigs out there internationally!)
Wherever you're at right now, How To Get More Jazz Gigs is a step-by-step video course designed to help you figure out how to book more gigs for your project in 2018 and beyond.
HI, I'M MATT FRIPP
I work as a booking agent & manager for an international roster of jazz artists, but I started out as a jazz musician, just like you.
For the first few months working as a booking agent, back in 2010, I still considered myself primarily a musician. And yet, within 12 months, I was confirming more 100+ international jazz gigs a year. (I booked my 1,500th gig a while back🍾)
There were 3 main things that helped me to do that:
1. Learning how to find out which promoters were interested in each of my projects
2. Figuring our how to contact them and what to say or write
3. Getting feedback & advice from more experienced agents and managers
I put this course together to give you access to all 3 of these things. The first two via the video lessons & resources in the course, and the third by providing you with 1-to-1 feedback and being available to answer all your questions - directly and personally - as you go through the course.
I know: you're a musician, not a booking agent!
You spent years learning how to play, not manage your career...
But you also know that there are many more great bands in the world than booking agents. So if you want to get more gigs for your project this year (instead of waiting around for someone to do it for you), the surest way is to learn how to book gigs for yourself as effectively as possible.
This course will give you the simple, step-by-step strategies for doing this.
IS YOUR MUSIC EVEN BEING CONSIDERED?
As an agent, I get contacted by at least 5 great jazz musicians looking for representation each week. Clubs and festival promoters receive many more!
The frustrating thing is that so many of these musicians aren't doing it as effectively as they could be...
- Contacting agencies & promoters who don't work with their sort of music
- Copy/paste messages or generic newsletters
- Long rambling emails
- Unclear descriptions of what they’re doing
- Uncertainty of what they are actually looking for
- Promo materials that don’t quickly & simply describe the music…
- Too early or late for the programming team
If these pitches are ending up in the inbox of a festival promoter who's getting 50+ new proposals a DAY, I'm pretty sure a lot are getting deleted before even being heard...
An average of 57% of artists booked at festivals and venues DO NOT HAVE A BOOKING AGENT!
Source: 2017 Jazzfuel International promoter survey
My band have already had new festival and gig offers come through off the back of taking this course. It's such a rare and refreshing resource and I can’t recommend this enough!"
- Aaron Wheeler, Lydian Collective
I launched the first edition of the How To Get More Jazz Gigs course in early autumn last year. Since then, almost 50 musicians from around the world have been working through the course lessons and getting 1-to1 feedback from me via Facebook, Skype and our course forum.
The feedback from those who've put these strategies into practice has been pretty cool...
FACT: BOOKING GIGS DOESN'T HAVE TO BE CRAZY COMPLICATED OR TIME CONSUMING
It’s certainly not something only available to agents with huge databases and personal connections. You just need to use the right strategies to figure out which promoters around the world will be open to your project and then learn the best ways to reach them and get them interested.
This course will take you through each of these steps, in detail, so you have a clear plan for how to get better results in the coming months and years.
WHAT DID THE 1st EDITION STUDENTS THINK..?
(I recently hosted an anonymous survey for the 1st edition students...)
The average rating for the feedback given during the course was 95%
92% said the level of detail in the lessons was GREAT
100% said they would recommend the course to other jazz musicians they knew
80%: Average score for the question "do you feel more confident about booking gigs in the next 6-9 months?"
"I've been working with other music biz experts over the past few years, but I had yet to find anyone who had more in depth knowledge about building a career in jazz music.
But after working with Matt I now realize there is someone out there listening to "us" (jazz musicians) and he's created course material that's relevant to what jazz musicians need to grow their careers in a real and applicable way.
I'm really grateful to have come across Matt's program because over the past year my gigs and visibility have increased significantly in my home town of Chicago (at least 3-4 gigs a month!), and I know that the knowledge I've gained from him will help me to develop an even larger platform for my music in years to come."
- Michele Thomas, Jazz singer - Chicago, USA
HERE'S EXACTLY WHAT YOU'LL GET...
20+ video lessons where I’ll talk you through the specific ideas and methods, step-by-step
Screencasts from my computer so you can see exactly how I use these resources to book gigs
Keynote slides to share the ideas that I’ve used at conferences and workshops around Europe over the last 2 years
Downloadable templates & guides which will help you:
- Pitch to promoters via email more effectively
- Build a list of the best venues & festivals for your project
- Put together a killer 1-sheet
- Keep track of your personal network (I’ll explain why this is super important!)
- Focus on the key festivals (with websites)
Live feedback via the comments sections. You ask any questions or share examples with me there and I’ll give tips and solutions.
Private Facebook group access – we have a private online community for anyone who is part of the course. I share extra tips, videos & real-life examples of emails I’m sending & receiving and you can share things with me or the other musicians there for extra feedback.
All this, to help you get a clear and effective plan for booking more gigs for your project in 2018 and beyond. You'll learn about:
↪ Figuring out the 'right' promoters for your project
↪ Hunting down their contact details!
↪ How to contact promoters to grab attention & get replies
↪ Who the other people are that can help you develop your career
↪ How to present your project most effectively
↪ The different types of gigs out there
↪ How to create more 'news' to grab attention from festival promoters
Based on the 1st edition course, I'm including the following bonuses for this 2018 edition:
BONUS #1 – Let’s chat
30 minute 1-to1 session for us to discuss your progress and questions from the course and how you, specifically, can make even more progress with your booking goals. Use anytime during the year.
BONUS #2 – Refining your pitching emails
How you write to festivals and venues for the 1st time can make a massive difference to whether they even listen to your music or not. Once you’ve completed the section on how to pitch to promoters, send me a copy of your email(s) and I’ll give feedback and rewrite it, from an agents perspective.
Ready to try and book your project like an agent?
If you want something different for your project in 2018, you probably need to do something different.
If your booking efforts so far haven’t been giving you the results you want, putting more time into the same methods won’t necessarily make a difference. You need to change the way you’re approaching this to see completely new results.
Registration for this course is open now until the 21st January and, once you join, you have lifetime access.
You can ‘enrol’ now via the button at the bottom of this page and start working through the content as soon as you want.
See you on the inside!
Featuring the 100% Money-Back Guarantee
I designed this course because I honestly think I can help you book more gigs! I can be pretty sure about this as, not only have I put all my best strategies into the course, I'm on hand for a 1-to-1 session as well as live feedback whenever you need. However, if you're not happy with the course for any reason, contact me anytime within the first 30 days and I'll give you a full refund, I promise.
IMPORTANT: Booking gigs comes down to making great music and promoting it, consistently, in the right ways. The methods described in this course have been successfully used on a wide range of jazz artists over the last 9 years and are things I continue to do today in my agency & management work.
I'm confident that following the suggestions in this course will help you to make progress in your career (hence the 30 day money back guarantee) but can make no guarantee that you will see results, just from passing through the lessons and trying the strategies.
Music is very much down to personal taste so it's ultimately your responsibility to firstly be making music that excites and interests the right promoters and then putting in consistent effort on the 'business' side to really find success. Booking gigs is not quick or easy, but you can do it with the right effort and the right plan!
Matt has worked as a booking agent & manager for jazz musicians for 9 years, booking more than 1,500 concerts at festivals and venues around the world.
The tips, tools & advice shared via Jazzfuel.com are for helping jazz musicians to build their careers and get more jazz gigs.
This course takes things a step further with in-depth resources and 1-to-1 and small-group support for professional self-booking jazz musicians.
Questions? Email via matt(at)jazzfuel.com
"The course organises the most important aspects of booking into a very easy to follow schedule, which will enable you acquire everything you need to book more gigs. Thanks to Matt's advice, my project averaged a gig a week in 2017 and 2018 is looking set to be even better!"
- Andrew Neil Hayes, Run Logan Run