NOT GETTING THE GIGS YOUR MUSIC DESERVES?
OK, we all know that touring for musicians has been completed obliterated by the coronavirus pandemic. As an agent, I've seen 5 months of work wiped out, and I know many artists in a similar situation.
However, if we trust that things will get back to normal (and we do, don't we?!) now is a great time to be putting in the groundwork for booking gigs.
Because booking a gig doesn't happen on one day. It starts many months before the club opens or festival starts.
So our offer is to take you through the process and help you get as ready as possible - whilst you have possibly more free time than ever to be working on these sorts of tasks....
If you know you’re making great music, but aren't getting booked at the clubs & festivals you'd like to be playing at, something needs to change...
- Not sure which promoters you should be trying to reach?
- Do you know the most effective way to pitch your project?
- Does the whole booking process seem too time-consuming?
- How can you get gigs consistently?
- Don't know how to raise your profile so promoters take it seriously?
- Should you be asking for bigger fees?
- Can you make promoters consider you without an agent?
- How can you gain the confidence to 'sell' your project well enough?
Whatever the reason, getting too many rejections (or worse, ignored!) by jazz promoters can be pretty frustrating.
You've spent years of practice to get to the stage you're at now, but it often takes more than a killer project to get those within the industry motivated to book you.
It's normal that your 'booking' skills are not on the same level as your musical ones, but simply releasing more music and trying the same things to get gigs is unlikely to have massively different results, on its own...
A new strategy for 2021?
If you want to make progress with your career in 2021 and beyond, you can learn some simple, proven methods for figuring all this out.
Make your booking time more effective, get promoters to take notice of your new music and build a solid plan for how to get the gigs you should be doing.
Wherever you're at right now in your career, How To Get More Jazz Gigs is a step-by-step video course designed to help you do this.
I've broken down the booking process into simple, manageable, steps, which you can easily apply to your own project and booking efforts.
The result: a more organised & effective strategy to get gigs for your project.
And, as well as getting lifetime access to the online content, you'll get feedback & support from an international jazz booking agent included.
HI, I'M MATT FRIPP
I work as a booking agent & manager for an international roster of jazz artists and have confirmed more than 2,000 jazz gigs around the world.
But I started out as a jazz musician, just like you.
In fact, for the first few months working as a booking agent, back in 2010, I still considered myself primarily a musician.
The idea of trying to 'sell' something to club & festival promoters was a little daunting. They certainly didn't know who I was when I was contacting them, so even getting replies was not easy.
And yet, within 12 months, I was confirming more 100+ international jazz gigs a year.
There were 3 simple things that helped me to do that:
1. Learning how to find out which promoters would likely be interested in each of my projects.
2. Figuring our how to contact them and what to say or write.
3. Getting feedback & advice from more experienced agents and managers.
I put this course together to give you access to all 3 of these things.
The first two via the video lessons & resources and the third by providing you with feedback and being available to answer all your questions - directly and personally - as you go through the sections.
And now, as we get ready for the 7th edition, we have feedback from more than 150 jazz musicians around the world who've put these strategies into practice over the last 18 months and booked gigs!
''This course is brilliant. Booking gigs can seem quite daunting, but Matt's methods break it down into a really straightforward system, meaning you can approach the right promoters with confidence. I've definitely booked more gigs as a result of taking this course.''
- Joe Williamson, guitarist with Animal Society (UK)
"after working with Matt I now realise there is someone out there listening to "us" (jazz musicians) and he's created course material that's relevant to what jazz musicians need to grow their careers in a real and applicable way.
I'm really grateful to have come across Matt's program because over the past year my gigs and visibility have increased significantly in my home town of Chicago (at least 3-4 gigs a month!), and I know that the knowledge I've gained from him will help me to develop an even larger platform for my music in years to come."
- Michele Thomas, Jazz singer, Chicago (USA)
IS YOUR PROJECT EVEN BEING CONSIDERED?
As an agent, I get contacted by at least 5 great jazz musicians looking for representation each week. Clubs and festival promoters receive many more!
The frustrating thing is that so many of these musicians aren't doing it as effectively as they could be...
- Contacting agencies & promoters who don't work with their sort of music
- Copy/paste messages or generic newsletters
- Long, rambling emails
- Unclear descriptions of what they’re doing
- Contacting the wrong person ([email protected])
- Uncertainty of what they are actually looking for
- Ineffective promo materials that don’t quickly & simply describe the music…
- Too early or late for the programming team
If these pitches are ending up in the inbox of a festival promoter who's getting 50+ new proposals a DAY, I'm pretty sure a lot are getting deleted before even being heard...
I know: you're a musician, not a booking agent!
You spent years learning how to play, not manage your career...
You need time to focus on writing music & practicing your instrument...
But you also know that there are many more great bands in the world than booking agents.
So if you want to get more gigs for your project right now (instead of waiting around for someone to do it for you), the surest way is to learn how to book gigs for yourself as effectively as possible.
[And, as frustrating as it might seem, you massively increase your chances of finding an agent if you are out there gigging and proving that there's a demand for your project]
Basically, as long as you're taking care of making great music, this course will help you to figure out which festivals and venues you should be playing at and how you can start making better progress with booking gigs.
"My biggest goal is going to be getting over to Europe to do some touring, which I have never done before. Thanks to your JazzFuel course, I’m finally organized enough to feel like I could actually do it"
- Brenda Earle Stokes, US-based Canadian pianist & vocalist
FACT: BOOKING GIGS DOESN'T HAVE TO BE COMPLICATED OR TIME CONSUMING
It’s certainly not something only available to agents with huge databases and personal connections.
You just need to use the right strategies to figure out which promoters around the world will be open to your project and then learn the best ways to reach them and get them interested.
This course will take you through each of these steps, in detail, so you have a clear plan for how to get better results in the coming months and years.
In fact, I did a survey a while back with around 50 international jazz promoters and one statistic in particular was pretty interesting:
Almost 60% of festivals & venue bookings were made directly with the band!
If you want to do the same, this course is a quick way to figure out how to do it.
My band have already had new festival and gig offers come through off the back of taking this course. It's such a rare and refreshing resource and I can’t recommend this enough!"
- Aaron Wheeler, Lydian Collective
HERE'S EXACTLY WHAT YOU'LL GET...
20+ video lessons where I’ll talk you through the specific ideas and methods, step-by-step
Screencasts from my computer so you can see exactly how I use these resources to book gigs
Keynote slides to share the ideas that I’ve used at conferences and workshops around Europe over the last 2 years
Downloadable templates & guides which will help you:
- Pitch to promoters via email more effectively (you'll see examples of pitches I've sent and get templates to write your own)
- Build a list of the best venues & festivals for your project (I'll explain how and give you a template to get started)
- Put together a killer 1-sheet
- Keep track of your personal network (I’ll explain why this is super important!)
- Focus on the key festivals (with website links)
Personal feedback via the comments sections. You ask any questions or share examples with me there and I’ll give tips and solutions.
All this, to help you get a clear and effective plan for booking more gigs for your project in 2020 and beyond. You'll learn about:
↪ Figuring out the 'right' promoters for your project
↪ Hunting down their contact details!
↪ How to contact promoters to grab attention & get replies
↪ Who the other people are that can help you develop your career
↪ How to present your project most effectively
↪ The different types of gigs out there
↪ How to create more 'news' to grab attention from festival promoters
The lessons (some of which have already been presented at international conferences & masterclasses around Europe) are broken down into short sections so you can spread out the content over days, weeks or months - as you want.
The most informative and useful course I’ve ever seen for reaching promoters and bookers and I’ve seen a few!
It’s a well thought out plan of action that is easy to understand and follow, while giving artists a birds eye view of how promoters think.
- Lesley Wells, Manager for Moreira Chonguica & The Moreira Project (South Africa)
DECISION TIME: Ready to book more gigs for 2021?
If you want something different for your project next year, you probably need to do something different.
If your booking efforts so far haven’t been giving you the results you want, putting more time into the same methods won’t necessarily make a difference.
You don't need to spend more and more hours on this, but you do need to change the way you’re approaching it to see completely new results.
Registration for this course is open NOW until mid-May 2020. You'll get immediate lifetime access to the course content once you register.
See you on the inside?
Since launching in autumn of 2017, more than 150 musicians from around the world have been working through the course lessons and getting feedback in the private the course forum.
WHAT DO SOME OF THE CURRENT STUDENTS THINK..?
(I recently hosted an anonymous survey for the participants...)
The average rating for the feedback given during the course was 95%
92% said the level of detail in the lessons was GREAT
100% said they would recommend the course to other jazz musicians they knew
80%: Average score for the question "do you feel more confident about booking gigs in the next 6-9 months?"
IMPORTANT: Booking gigs comes down to making great music and promoting it, consistently, in the right ways. The methods described in this course have been successfully used on a wide range of jazz artists over the last 10+ years and are things I continue to do today in my agency & management work.
I'm confident that following the suggestions in this course will help you to make progress in your career (hence the 30 day money back guarantee) but can make no guarantee that you will see results, just from passing through the lessons and trying the strategies.
Music is very much down to personal taste so it's ultimately your responsibility to firstly be making music that excites and interests the right promoters and then putting in consistent effort on the 'business' side to really find success. Booking gigs is not quick or easy, but you can do it with the right effort and the right plan!
Hi, I'm Matt Fripp.
I started working as a booking agent & manager for jazz musicians around 10 years ago and have booked almost 2000 gigs to date.
Alongside this, I run the Jazzfuel website, providing tips, advice & resources for professional jazz musicians around the world who are trying to build their career.
As part of this, I've done presentations and workshops at festivals and conferences around Europe, including in Copenhagen, Berlin, London, Aarhus, Vilnius & Edinburgh.
The How To Get More Jazz Gigs online course is the most in-depth tool I've put together and I'm looking forward to working with the musicians who take part from the 11th July onwards!
Frequently Asked Questions
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Featuring the 100% Money-Back Guarantee
I designed this course because I honestly think I can help you book more gigs!
I can be pretty sure about this as, not only have I put all my best strategies into the course, I'm on hand for a 1-to-1 session as well as feedback whenever you need.
However, if you're not happy with the course for any reason, contact me anytime within the first 30 days and I'll give you a full refund.
"The course organises the most important aspects of booking into a very easy to follow schedule, which will enable you acquire everything you need to book more gigs.
- Andrew Neil Hayes, Run Logan Run