Incentives

In this lesson we're talking about how we can bribe people to join your mailing list!

(not bad bribing, more like giving a kid a treat if they put their toys away...)

Check the video lesson for the introduction to this and then find some ideas below...

Incentive Examples

Here are some ideas of incentives you might be able to offer people for their email address...

  • Bonus track from your latest release (delivered via private Soundcloud/Bandcamp)
  • Behind the scenes video from XYZ gig (delivered via an unlisted Youtube link)
  • Personal video message (whilst you have the time...)
  • Private playlist (delivered via Spotify link)
  • Alt take / remix from an old album
  • Entry to a monthly live solo session (hosted in a private FB group or via Zoom)
  • Join a monthly live Q&A session (hosted in a private FB group or via Zoom)

Using Incentives

Your incentives should be added above or next to your signup forms (either built into the form via your email provider, or just above it on your website) so people can see exactly why they should sign up.

TASK

Decide on a couple of incentives that might work for your project and share them in the comments section below.

Incentives - Mailing List .pdf
Complete and Continue