Whilst it's great to define the 'big picture' with things like core values and content strands, this concept of 'keywords' which describe the personality of you or your music is a useful one to throw into the mix too...

Tasks

Firstly, pick an artist you think has a really strong personality, share a photo, video or social media post which captures that and mention one of two keywords that spring to mind when you think about them.

Then, have a think about your own music and project and share a couple for you, too.