Planning, rehearsing, recording, mixing, mastering and (finally!) releasing an album doesn't just take a huge amount of time, it also takes money.
Not to mention PR, advertising & marketing if you want to get your name 'out there' and make new industry connections.
Whilst many jazz musicians are skilled at getting a great final product on a super tight budget, there is often still a big gap between sales and expenses (at least until you start taking it on gigs with you).
"People don't want to pay for jazz"
I know it can often feel like that.
For some reason, even getting your strongest supporters to get out their credit card and order (or, even better, pre-order) your latest creative offering online is a struggle.
And when it comes to those people discovering you for the first time... well, either they're not listening at all, or they're doing so over on Spotify...
But head over to Bandcamp's 'Discover' section and search through their best-sellers in jazz and you'll find independent artists selling out print runs of hundreds and hundreds of CDs and vinyl on release.
Of course, there's a lot of great music being made all the time, but if you can cut through the noise, the rewards are impressive...